كانت المطاعم من بين القطاعات الأكثر تضررًا خلال جائحة Covid-19، لكن العديد منها تمكن أيضًا من الاعتماد على طلب الطعام عبر الإنترنت والحد من عمليات الاستلام الجانبية. ومع ذلك، كان عليهم أن يتبنوا بسرعة الوضع الطبيعي الجديد المتمثل في تشغيل مطعم

كم مرة قمت بتصفح عالم الإنترنت بحثًا عن مراجعات وتعليقات إيجابية حول منتج أو خدمة معينة؟

إدارة السمعة عبر الإنترنت هي ممارسة إدارة مراجعاتك عبر الإنترنت على مستوى الموقع. وهي عادةً ما تتضمن استراتيجية لمراقبة المراجعات والرد عليها عبر مواقع المراجعة ذات الصلة التي تم إدراج منافذ البيع الخاصة بك فيها. الأكثر شعبية

لقد عملت مع مئات الشركات المحلية والعلامات التجارية متعددة المواقع على مدى السنوات الخمس الماضية لمساعدتها على التحكم في سمعتها عبر الإنترنت باستخدام أداتنا. في هذه العملية، رأينا العديد من الاستراتيجيات التي إذا تم تنفيذها بشكل صحيح يمكن أن يكون لها تأثير كبير على مبيعات المتجر.

يؤثر الدليل الاجتماعي على قرارات الشراء من خلال المراجعات والتقييمات والشهادات وبناء الثقة ودفع التحويلات. يمكن للشركات التي تستفيد منها بشكل فعال تعزيز المصداقية وتعزيز الولاء وتشكيل سلوك المستهلك.

تؤثر منصات المراجعة مثل Google و Yelp و Amazon على قرارات المستهلك من خلال توفير دليل اجتماعي وتشكيل سمعة الأعمال. إنها تعزز الثقة وتحسن تحسين محركات البحث وتقدم تعليقات قيمة للشركات لتحسين عروضها. يمكن أن يؤدي التفاعل مع المراجعات والاستفادة منها في التسويق والحفاظ على الشفافية إلى زيادة المبيعات وتعزيز ولاء العملاء في المشهد الرقمي التنافسي.

تغطي هذه المدونة أفضل الممارسات للتعامل مع أزمات وسائل التواصل الاجتماعي والمراجعات السلبية لحماية سمعة العلامة التجارية وبناء ثقة العملاء.

هل موقع الامتياز الخاص بك على علم بسمعته عبر الإنترنت؟ إذا كنت غير متأكد. تحقق من إستراتيجيتنا لإدارة السمعة عبر الإنترنت الخاصة بالامتيازات ومواقع الامتياز الخاصة بها.

Restaurant branding can help you leverage customers and generate customer feedback. Research competitors, establish your brand personality and use the right channels. Do not underestimate the power of reviews and learn more about restaurant branding. 

Have you ever thought about how important your frontline staff is in the review process? This blog will give you insight into just how important they are. Incorporate them in this process. Empower your staff and have a look at the tips this blog has included.

Have you ever thought about managing your Google Reviews? Is it even possible to turn off Google reviews? These are important questions to answer when thinking about your restaurant's online reputation management. 

Every marketer should know these 2022 online reputation management statistics. Internet, Review, Social media, and Search statistics. 

Implementing your ORM strategy can start with monitoring, responding and reporting on online reviews from one platform such as Google. As your team becomes more comfortable with one tool, expanding your effort to more platforms is a good next step. 

With just three months, one of Meraas famous restaurant in Dubai called Babaji in City Walk increased its reviews on Google by 100% leveraging Localyser's review generation campaign tool.

Restaurants depend on foot traffic to thrive. This article dives into the details of measuring foot traffic in any location.

Generative AI is emerging as a game-changing solution that not only streamlines the process but also enhances the quality and consistency of interactions with customers.

Fake reviews, bad seeds, contaminated water and expired milk, all have one thing in common, they’re bad for your health – or your brand metaphorically speaking!

When it comes to the busy and crowded food and beverage industry, customer reviews and restaurant ratings can make the difference in the success of a business.

Have you heard the term "Google is now your home page"? Well, for businesses with a physical location or a store such as restaurants, retail and entertainment your Google Map Business listing has become your home page.

With the right strategies, online reviews can be transformed into a powerful asset for driving business success. In this blog, we will delve into the tactics marketers in these industries can employ to make online reviews their most effective marketing tool.

ORM means running the online conversation and owning it; its techniques and strategies to ensure that people find the right message you want delivered when they look for your brand online. So how is this different from Social Media Management?

Online reputation management involves much more than burying negative information about you. Though it has a lot to do with risk management, it also presents abundant opportunities to proactively engage with your customers, stakeholders, and online community. Look after your online brand and be aware of reviews. 

Within one week of onboarding, the Foodmark marketing team was able to cut their time to responding to reviews drastically. With the out of the box email alert system, the team responsible never missed a singled review.

Customer reviews have a direct impact on whether prospective customers decide to choose your restaurant from among the competition. It is imperative that you are aware of your customer’s feedback and the influence it has on your business and your online reputation.

Some restaurant owners seem to believe that any bad online review is a reflection on the quality of their business while others debate there is no such thing as bad press.

the best online review management platform for your business will be user-friendly, integrated with all your customer review sites, equipped with reputation management automation features, adaptable to mobile devices, customizable to each of your brands, and offer great customer services.

A person or a company's reputation can be easily damaged by a negative online review, a social media post, or any other digital content. As such, many businesses and individuals are turning to online reputation management solutions to help maintain their online reputation

As a manager of your brand’s online reputation, it can be overwhelming to track and reply to online reviews, report on your stores' star rating and volume of reviews to upper management and analyze them to provide actionable insight to the operations team. Therefore, you need to automate as many of the time-consuming and repetitive tasks as possible.

The voice of the consumer has never been more important, nearly 75% of all internet users are active on social platforms and channels, according to various studies; they are using the likes of Google and TripAdvisor.

The top social media monitoring tools you need to know about for marketing purposes. See what channels they include and how to utilize these tools for your social media marketing.

Advice on how beneficial online reputation management can be for your restaurant business. Four benefits outlined in this article to help your business.