¿Cuántas veces has navegado por Internet en busca de reseñas y comentarios positivos sobre un producto o servicio específico?

Los restaurantes han estado entre los sectores más afectados durante esta pandemia de COVID-19, pero muchos también han podido adoptar los pedidos de comida en línea y reducir las recogidas paralelas. Sin embargo, tuvieron que adaptarse rápidamente a la nueva normalidad de funcionamiento de un restaurante

La gestión de la reputación online es la práctica de gestionar tus reseñas online a nivel de ubicación. Por lo general, implican una estrategia para monitorear y responder a las reseñas en los sitios de reseñas relevantes en los que figuran sus puntos de venta. Los más populares

He trabajado con cientos de empresas locales y marcas con múltiples ubicaciones durante los últimos cinco años para ayudarlas a tomar el control de su reputación en línea utilizando nuestra herramienta. En el proceso, hemos visto varias estrategias que, si se implementan correctamente, pueden tener un enorme impacto en las ventas en las tiendas.

La prueba social influye en las decisiones de compra a través de reseñas, valoraciones y testimonios, lo que genera confianza e impulsa las conversiones. Las empresas que la aprovechan de manera eficaz pueden mejorar la credibilidad, fomentar la lealtad y moldear el comportamiento de los consumidores.

Las plataformas de reseñas como Google, Yelp y Amazon influyen en las decisiones de los consumidores al proporcionar pruebas sociales y moldear la reputación empresarial. Aumentan la confianza, mejoran el SEO y ofrecen comentarios valiosos para que las empresas perfeccionen sus ofertas. Interactuar con las reseñas, aprovecharlas en el marketing y mantener la transparencia puede impulsar las ventas y fomentar la lealtad de los clientes en un panorama digital competitivo.

Este blog cubre las mejores prácticas para gestionar las crisis de las redes sociales y las críticas negativas a fin de proteger la reputación de la marca y fomentar la confianza de los clientes.

¿La sucursal de su franquicia conoce su reputación en línea? Si no estás seguro Consulta nuestra estrategia de gestión de la reputación en línea para las franquicias y sus ubicaciones.

La marca de un restaurante puede ayudarte a aprovechar a los clientes y a generar comentarios de los clientes. Investiga a los competidores, establece la personalidad de tu marca y utiliza los canales correctos. No subestime el poder de las reseñas y obtenga más información sobre la marca de los restaurantes.

Have you ever thought about how important your frontline staff is in the review process? This blog will give you insight into just how important they are. Incorporate them in this process. Empower your staff and have a look at the tips this blog has included.

Have you ever thought about managing your Google Reviews? Is it even possible to turn off Google reviews? These are important questions to answer when thinking about your restaurant's online reputation management. 

Todos los especialistas en marketing deben conocer estas estadísticas de gestión de la reputación online de 2022. Estadísticas de Internet, reseñas, redes sociales y búsquedas.

Implementing your ORM strategy can start with monitoring, responding and reporting on online reviews from one platform such as Google. As your team becomes more comfortable with one tool, expanding your effort to more platforms is a good next step. 

Restaurants depend on foot traffic to thrive. This article dives into the details of measuring foot traffic in any location.

With just three months, one of Meraas famous restaurant in Dubai called Babaji in City Walk increased its reviews on Google by 100% leveraging Localyser's review generation campaign tool.

Generative AI is emerging as a game-changing solution that not only streamlines the process but also enhances the quality and consistency of interactions with customers.

Fake reviews, bad seeds, contaminated water and expired milk, all have one thing in common, they’re bad for your health – or your brand metaphorically speaking!

When it comes to the busy and crowded food and beverage industry, customer reviews and restaurant ratings can make the difference in the success of a business.

Have you heard the term "Google is now your home page"? Well, for businesses with a physical location or a store such as restaurants, retail and entertainment your Google Map Business listing has become your home page.

With the right strategies, online reviews can be transformed into a powerful asset for driving business success. In this blog, we will delve into the tactics marketers in these industries can employ to make online reviews their most effective marketing tool.

ORM means running the online conversation and owning it; its techniques and strategies to ensure that people find the right message you want delivered when they look for your brand online. So how is this different from Social Media Management?

Online reputation management involves much more than burying negative information about you. Though it has a lot to do with risk management, it also presents abundant opportunities to proactively engage with your customers, stakeholders, and online community. Look after your online brand and be aware of reviews. 

Within one week of onboarding, the Foodmark marketing team was able to cut their time to responding to reviews drastically. With the out of the box email alert system, the team responsible never missed a singled review.

Customer reviews have a direct impact on whether prospective customers decide to choose your restaurant from among the competition. It is imperative that you are aware of your customer’s feedback and the influence it has on your business and your online reputation.

Some restaurant owners seem to believe that any bad online review is a reflection on the quality of their business while others debate there is no such thing as bad press.

the best online review management platform for your business will be user-friendly, integrated with all your customer review sites, equipped with reputation management automation features, adaptable to mobile devices, customizable to each of your brands, and offer great customer services.

A person or a company's reputation can be easily damaged by a negative online review, a social media post, or any other digital content. As such, many businesses and individuals are turning to online reputation management solutions to help maintain their online reputation

As a manager of your brand’s online reputation, it can be overwhelming to track and reply to online reviews, report on your stores' star rating and volume of reviews to upper management and analyze them to provide actionable insight to the operations team. Therefore, you need to automate as many of the time-consuming and repetitive tasks as possible.

The voice of the consumer has never been more important, nearly 75% of all internet users are active on social platforms and channels, according to various studies; they are using the likes of Google and TripAdvisor.

The top social media monitoring tools you need to know about for marketing purposes. See what channels they include and how to utilize these tools for your social media marketing.

Advice on how beneficial online reputation management can be for your restaurant business. Four benefits outlined in this article to help your business.