إدارة السمعة عبر الإنترنت هي ممارسة إدارة مراجعاتك عبر الإنترنت على مستوى الموقع. وهي عادةً ما تتضمن استراتيجية لمراقبة المراجعات والرد عليها عبر مواقع المراجعة ذات الصلة التي تم إدراج منافذ البيع الخاصة بك فيها. الأكثر شعبية

Before the digital era, we relied on friends, family and acquaintances for testimonials; that’s old news now-a-days especially that we’re surrounded by online review sites such as Facebook, Google, TripAdvisor, Zomato and what have you. 

The voice of the consumer has never been more important, nearly 75% of all internet users are active on social platforms and channels, according to various studies; they are using the likes of Google and TripAdvisor.

In the age of customer reviews and digital word-of-mouth, how can a business participate in shaping its online reputation?

ORM means running the online conversation and owning it; its techniques and strategies to ensure that people find the right message you want delivered when they look for your brand online. So how is this different from Social Media Management?

Some restaurant owners seem to believe that any bad online review is a reflection on the quality of their business while others debate there is no such thing as bad press.