5 Steps to Setting Up a Restaurant on Zomato

Foot traffic is a must for any restaurant to succeed. With foot traffic now exceeding pre-pandemic levels, it’s critical for you to attract more diners at scale.

Platforms like Zomato are a smart way to put your restaurants in front of more clients in the form of restaurant listings, reviews, menus, and ads.

Although it was founded in India in 2008, Zomato has a footprint in 24 countries, where it connects restaurants with diners on a global scale. This post covers why Zomato is beneficial to your restaurants and the five steps you can take to sign up for Zomato.

The Benefits of Zomato Restaurant Registration

Zomato helps diners find highly-rated restaurants near them while bringing in more business for restaurants. Zomato’s restaurant listings also help restaurants in terms of:

• Increased revenue : Zomato claims that it increases partner revenue by 60% and boosts new customer volume by 10X.
• Large delivery network : Want to offer delivery? Leverage Zomato’s built-in delivery network. It allows restaurants to deliver to a wider radius in less time, expanding your reach to a different segment of hungry diners.
• International footprint : Zomato is popular in India, but its international presence is perfect for multinational restaurant groups. With a presence in over 500 cities around the world, Zomato helps you reach millions of diners.

How To Add Your Restaurant To Zomato

Are your restaurants currently on Zomato? Whether your group owns a handful of locations or you’re managing 100+ locations around the world, Zomato is an effective option for boosting your brand. Follow these five steps to create an optimized Zomato profile.

1. Create a Zomato account and search for your restaurant

To get started, you’ll need to create a Zomato account through its website. Provide your name, email, and phone number to get started.

It might be tempting to jump right into listing your restaurants, but it’s better to search for an existing listing first. This helps you avoid duplicate listings and save time.

2. Update or create your restaurant’s listing

If your restaurant is already on Zomato

… you’ll need to claim the listing. The platform will ask you for:

• A valid phone number
• Your personal contact information
• Documentation proving you own the restaurant (this is FSSAI in India, but will differ from country to country)

If your restaurant is not on Zomato

… you’ll need to click “Add A New Restaurant.” At a minimum, you must provide the name, location, and phone number of your restaurant. However, the more information you add to your Zomato restaurant listing, the more legitimate your business will be to interested diners.

Consider adding more information to your listing, such as:

• Hours of operation
• Payment methods
• Menus with up-to-date pricing
• Special accommodations, like plant-based meals
• High-quality photos of the restaurant itself, as well as your food

This might take more time, but when revenue is at stake, updating your free Zomato profile is well worth the investment.

3. Wait for approval

Whether you’ve claimed an existing listing or added a new restaurant, you’ll now need to wait for Zomato to approve the restaurant listing.

Be sure to quickly respond to any documentation requests or questions from the Zomato team. You’ll need to wait for verification before using paid features like Zomato Order or paid ads, so be patient!

4. Promote reviews for Zomato

Once Zomato approves your restaurant listings, it’s time to start promoting your restaurants on Zomato. Download Zomato’s Restaurant Partner app (Android only) to manage your orders, receive instant notifications about reviews, and integrate Zomato with your point of sale systems.

Diners trust Zomato to connect them with reputable restaurants in their area, which is why you must generate as many high-quality reviews on Zomato as possible. Add signage to your restaurants with QR codes to make it easy for diners to leave reviews on Zomato.

Managing your listing through the app is straightforward, but it doesn’t let you manage reviews on other platforms. If your restaurants are on multiple review platforms, Localyser makes it simple to manage reviews for even the largest restaurant groups.

5. Advertise to boost revenue

If you aren’t receiving enough organic traffic on Zomato—or you want to speed up your progress—the platform also offers paid ads. With hyper-local targeting options, Zomato Ads allow you to reach more customers on the website and app. Zomato Ads generate $8 for every $1 spent, so it’s an ROI-positive option for boosting restaurant traffic.

Attract more diners with Localyser

In an industry with cutthroat competition and tight margins, restaurant groups need all the publicity they can get. Platforms like Zomato make it a breeze to promote all of your restaurants to millions of diners at a global scale. Follow these five steps to set your businesses up on Zomato for more results.

But Zomato is just one piece of the puzzle. If you want to take complete control of your restaurants’ online reputation, try Localyser. Easily monitor and respond to all reviews in one place. Book a free Localyser demo today.

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