Online reviews play a crucial role in retail, influencing customer perceptions and purchasing decisions. Positive comments build credibility, while negative reviews, if not handled properly, can damage a brand's reputation. Responding to reviews helps maintain a strong connection with customers and strengthen brand loyalty.
Tarik Qahawish –founder & CEO of Localyser – was recently interviewed by DubaiEye radio station Business Breakfast morning show during which valuable insights were shared from analyzing over 1 million reviews.
The following is a set of “must haves” which customers seek to see when you are responding to them online.